ARe is a marketing communication channel

Up until now, only pilot projects of varying size and pop-up type of solutions have been brought to life in relation to augmented reality (AR), which were mostly campaigns tied either to time or space.

As its development requires specific knowledge (having a degree or experience in general program development is not enough), finding the link between AR development, users and the market was not easy for a long time. This is a global issue, since as opposed to VR, which was a hit on the game development and telephone market almost immediately, AR is still in its infancy.