ArtConscious, the first online platform for showcasing today’s talents of the Central and Eastern European region in contemporary art, launched two exciting events in collaboration with ARe, powered by Artificial Intelligence and Augmented Reality, in 2018.
ArtConscious aimed to help Central and Eastern European artists and galleries to gain exposure in the international art market, as well as connecting with a global audience and showcase their work all around the world. Through an online marketplace powered by AI and AR, ArtConscious offered online buyers an opportunity to browse through its curated selection of artworks. The project’s mission was to create an opportunity for art collectors as well as Central and Eastern European talents by creating a platform where they can easily discover one another.
Visitors of the two events (an introductory event at the Hungarian Cultural Centre London and a gallery event at Hybrid Art Gallery Budapest) were able to scan a selection of contemporary artworks with the ARe mobile application, and interactively gain a deeper understanding of the cultural relevance of the exhibited objects.
Why AI and AR?
Globalization and the development of digital technology have inspired almost every industry to include mobile technology and online sales strategies, including the use of artificial intelligence and augmented reality in their marketing strategies. The art market is in its early days of explosive growth, namely where it’s worth getting involved in the process. ArtConscious was aiming to react to this phenomenon with the extensive use of the most relevant and useful 21st-century tools to enter the global art market.
Combining e-commerce, artificial intelligence and augmented reality was a great example for consumers, too, establishing a common approach according to which buying artworks online, even in the millions, presents no risk in certain cases.
In the light of recent researches, it can be said that more than 90% of online consumers of art are expected to spend the same or even more after a positive online or augmented reality experience. Almost half of the Millennials that buy art use online platforms only, without visiting a gallery or store and seeing the artwork. While in 2008 the average American spent 19 minutes a day on their mobile phone, this number jumped to 171 by 2015. The art market can’t avoid the trend of mobile devices either, and many art portals have adapted to the AI-powered e-commerce world of applications. Now it is time for the market to learn more about augmented reality and offer art collectors a new way of understanding and buying contemporary art.