ARe – Your Budapest experience
“I want to make you get acquainted with the city – the houses are the most important, I think. Perhaps not even the houses, but the erotic of streets leaning on each other, sometimes expressing power and other times grace, maybe the heat of traffic, the climate conditions of squares and statues, the literary associations related to bus line numbers, or something like that” – writes Antal Szerb in his volume titled “A Martian’s Guide to Budapest”. It’s true, it is not easy to capture the essence of a city and present it to a tourist or to anyone really, since there are so many aspects that need and have to be taken into account. On top of that, every individual may find differing things interesting: we notice a building, restaurant or a stumbling stone or figures decorating a façade based on different places and a different system.
Wouldn’t it be nice if when we find something beautiful while walking, we could direct our phones or tablets to it and obtain accurate information about its origins, the person who prepared it and its story? We have great news! With ARe, this is not a dream anymore. From now on, we can learn the extraordinary stories hidden behind the surface with ease and in an experience-like manner!
Much more than an app
ARe is a location-based experience: it grabs the users’ attention and informs them in an entertaining way. The outstanding service provides unique digital content with the help of augmented reality, which is only available at the given location. The WOW effect is caused by the connection of offline and online spaces in excess of visuality: “it is not there, and yet it is there.” And all we need for this is our mobile phone or tablet (right at our hands anyway), and the adventure can begin!
With the help of ARe, “free scanning” in the city becomes possible. Soon we will be able to scan almost everything complemented with relevant content interesting for everyone, so that Budapest could “open up” to those open to explore the world even more.
Your smartest friend
ARe is, essentially, a customizable online guide built on urbanism, offering numerous opportunities and important information. Besides learning what is hidden behind a captivating façade of a tenement house, or what there is to know about the lions of the Chain Bridge, you will get tips about where the best cafés and coolest restaurants of the city are, and you can also get to know the most important players of the design scene of Budapest. Are is your smartest friend.
It allows you to go on exciting tours, the stops of which only depend on you. There are no guided tours, nothing is compulsory. You can explore the city in your own rhythm, based on your own interests, on foot, with a scooter or a bike, regardless of the weather or the time of day, so that it can be truly Your Budapest experience!